Name ruled · what the ruling now requires

WARRIOR POETS ARE HARD TO KILL

Warrior Poets is the operating name. Hard 2 Kill is a line under it. Searched on the public record, Sept 2026 — the input to a legal opinion, not one.

Class 25 looks open

WARRIOR POETS

Reg. 5235050 — Warrior Poets, Inc. Live, but Class 41 only: film, TV and digital production. Not apparel.

Ser. 85247441 — WARRIOR POET, Class 25 (boys’ shirts). Cancelled Dec 2022, Sec. 8. Dead.

Ser. 97315799 — WARRIOR POET, Class 16, JL Creative. Abandoned Dec 2025.

You own warriorpoets.shop. The .com is the film company’s — leave it alone.

Clear on paper, crowded in the aisle

WARRIOR POET SOCIETY

Reg. 5732063 — JL Creative Group (John Lovell). Registered 2019 in 28 / 35 / 41 — firearm targets, promotion, education. Not Class 25.

But they have sold faith-and-tactical apparel nationally since ~2018 under Warrior Poet Supply Co. That is common-law rights a registration does not erase, and an opposition they can afford.

Same customer, same lane, one letter apart. The commercial confusion is the bigger bill than the legal one.

Ruled · the line stays

HARD 2 KILL

HARDER TO KILL — Atomic Athlete Enterprises, Class 25, shirts / sweaters / shorts / hats.

GBRS Group runs a “Hard to Kill” collection — Tier-1 tactical, your exact aisle.

Plus Hard To Kill Apparel, htkill.com, Hard to Kill & Co, Hard to Kill Fitness.

A crowded field cuts both ways: no one holder owns the phrase, and none of them own WARRIOR POETS. Play for coexistence, not avoidance.

The order of operations — weeks 1 and 2, not later

File an intent-to-use on WARRIOR POETS, Class 25, this week. First to file gets the date.

Full clearance opinion from a TM attorney — $1.5–2.5K, covers the common-law search the register misses.

Brief counsel that Hard 2 Kill stays as a line under Warrior Poets. Target a written coexistence; budget a contingency for one letter.

File ANNO TESTIMONII and WHERE’S THE FAITH too — both look wide open and both are yours to lose.

The honest read

Class 25 is open for Warrior Poets and that is the name on the door. The house mark, the six pillars, the Λ and the athletes are all ours and none of them are contested. Hard 2 Kill rides underneath as a line, which is the weakest form of use and the easiest to defend or to settle.

Still file by 3 Oct — the woven-label order date. Labels are the hardest thing to unprint.