Buy plan · first production run · six lines
LAUNCH RANGE — 2,400 UNITS
In hand by
24 OCT 2026
Line
Colourways
Sizes
Units
Retail
Unit cost
Retail value
Λ LAMBDA
Gant · margin given away
S–3XL
300
$54
$17.20
$16,200
HARD 2 KILL
Line under Warrior Poets
S–3XL
460
$48
$16.80
$22,080
WARRIOR POET
House · 150 Athlete Editions
S–3XL
480
$54
/75
$18.40
$29,070
ANNO TESTIMONII
The pillars · 6 designs × 90
S–3XL
540
$52
$17.60
$28,080
WTF
Door-opener · entry price
S–3XL
420
$42
$15.20
$17,640
真理子
Child of Truth · numbered 200
S–2XL
200
$88
$22.50
$17,600
Total first buy
2,400
$42,108
$130,670
Size curve
Skewed large. Buy a combat-athlete customer flat and you finish the quarter holding 400 smalls.
S · 8%
M · 20%
L · 27%
XL · 24%
2XL · 14%
3XL · 7%
Blended GM
67.8%
Inventory at cost
$42,108
Breakeven sell-through
32%
What the domestic insistence costs
About
$7.50/unit — $18,000 on this buy
versus imported blanks. It is also the only reason a $48 tee is defensible. Pay it on purpose.